The Alliance of
Independent Event Agencies (AIEA) is kicking off the New Year with a fresh
wave of leadership.
Sabine Edwards, managing director of Pendleton Events Ltd,
based in Cambridge, has been appointed as the new Chair of the AIEA. Edwards,
who has served as vice chair for the past two years, takes over from Chris
Walls of Events2 Ltd.
In addition to Edwards appointment, Aimee Nicholas, director
at Clearcut Venues, has been named the interim vice chair.
With more than 100 member agencies now part of the AIEA, the
new leadership team is focused on enhancing the voice of small to medium-sized
businesses in the event industry.
Edwards commented, “I’m looking forward to what will no
doubt be an exciting and challenging two years. Helping to grow the voice of
the Alliance through events like the Industry Great Debate is something I am
particularly passionate about.
“We remain committed to professional development and will
build on the success of the Teach and Train series. Accountability will also
remain a key focus as we strive to ensure that our members uphold the highest
standards in the industry."
