Nteractive, an
international brand experience agency, has appointed Ian Cummings as Global
CEO.
Founded in
2010 by Neil Evans and Matt Brownfield, Nteractive is an agency that architects
experiences, particularly within the tech and lifestyle sectors.
Cummings
will bring a wealth of experience to the role, having
served as the CEO of a major travel management
company CWT.
“Nteractive is
an established and talented global powerhouse with a prestigious client
portfolio and I am eager to build on this foundation,” said Cummings. “Together
we will pursue ambitious growth plans focussing on the agency’s sector specific
expertise and exploring adjacent industry verticals where exceptional
experiences are key. We’ll be elevating the agency to new heights in the
coming years.”
Neil Evans,
managing director and co-founder, Nteractive said, “It’s an incredibly exciting
time for the events industry with so many businesses and brands recognising the
integral role events play in the marketing mix. We are a unified global agency
which enables us to support our clients with regional teams who blend local
expertise with global insights.
“We pride
ourselves on being a client focussed, people first agency and Ian’s appointment
underscores this philosophy. His proven track record of operating at scale with
a true growth mindset, coupled with his strong reputation for people leadership
and client centricity make him a standout choice for this role. We have
strategically positioned Nteractive for its next stage of development and I am
delighted to have Ian leading us forward.”
Matt
Brownfield, director and co-founder, Nteractive said: “In the months ahead, we
will be focusing on executing our strategic growth plan and expanding our
global team to meet the demands of our ever-evolving client base. With Ian at
the helm, the company is set to achieve even greater success, further
solidifying our position as a leader in architecting extraordinary client
experiences worldwide. The future looks bright!”
Cummings will join Nteractive on 2September 2024.
