Brand experience agency Identity has appointed George Perry as global head of business development, as it aims to strengthen its international growth strategy across the UK, Europe and the Middle East, and with an eye on future opportunities
in the United States.
Perry
joins Identity from his role as global business development director at AVANTGARDE Group, where he led international teams across the international offices. His appointment comes during a period of expansion for Identity
is it increases its international footprint and brand experience and event
offerings.
Olivier Vallee, MD, Identity, said: “George’s
exceptional track record in driving strategic growth and his deep understanding
of the global events and experience economy make him a fantastic addition to
our leadership team.
“At Identity, we’re building a team that truly understands the
power of human experiences. George embodies this perfectly, and his expertise
will play a key role as we continue to grow in key markets and solidify our
position as the partner of choice for corporate brands looking to deliver
impactful events and experiences worldwide.”
A
Hall of Fame member of the BD100, Perry has been consistently recognised as one
of the UK's top business development professionals for five consecutive years.
His experience includes senior roles at leading agencies including
Jack Morton Worldwide, where he oversaw EMEA business development.
In
his new role, Perry will spearhead Identity's global business development
strategy, focusing on expanding the agency's presence in established and
emerging markets while ensuring alignment with the company's mission of
crafting compelling stories and creating meaningful client value.
Perry said:
“Identity has an incredible track record of delivering some of the most
high-profile events and brand experiences in the UK and around the world. The
expertise and insights we’ve gained from these projects have given us the ability
to better help brands and businesses create experiences that truly connect with
their audiences.
“I'm looking forward to working with our partners and sharing
what we’ve learned with the corporate sector to help them achieve their goals
and set new benchmarks for engagement and innovation.”
