Tourism and business events industry consulting
firm GainingEdge has announced that Hamish Reid has joined the company as director, business development and representation services, UK and Europe.
Reid brings more than 25 years of international experience in
sales, marketing and strategic leadership in the business events sector. Known
for his pragmatic and commercially focused approach, he has successfully
designed and implemented business development strategies for a wide range of
global destinations.
His career includes senior leadership roles across both public and
private sector organisations. Most recently, he served as senior manager,
Europe for Dubai Business Events. Prior to this, Reid held senior roles with
Jersey Tourism, and he also held leadership positions within MMGY Global, where
he developed and delivered business events strategies for a portfolio of
international clients.
GainingEdge CEO, Steen Jakobsen, said that Reid’s appointment
strengthens the company’s growing focus on in-market representation and
business development services.
“Hamish brings a powerful combination of strategic insight,
commercial focus and deep market knowledge,” Jakobsen said. “His ability to connect sales and
marketing activity with measurable outcomes aligns strongly with how we support
our clients.”
“This appointment is also an important step in our strategy to
grow GainingEdge’s portfolio of business development and representation clients
across the UK and Europe. Hamish’s experience, network and market credibility
will play a key role in accelerating that growth and strengthening our presence
in these markets.”
Reid said he is excited to be joining GainingEdge and contributing
to the company’s continued growth.
“GainingEdge has built a strong global reputation for delivering
high-quality advisory and representation services to destinations and industry
stakeholders,” he said. “I am
delighted to be joining such a respected team and look forward to supporting
international clients in strengthening their presence, driving new business
opportunities and delivering measurable results from the UK and European
market.”
Reid is widely recognised within the industry and has received
several professional accolades, including the M&IT Personality of the Year
Award and a Chartered Institute of Marketing Travel Marketing PR Award. He has
also played an active role in industry development, serving on the SITE
Foundation Board of Trustees and as president of the Foundation.
In his new role, Reid will focus on expanding GainingEdge’s
representation services portfolio across the UK and Europe, with a particular
emphasis on business development, lead generation, and strategic in-market
engagement across both the corporate meetings and association sectors.
