Singapore Tourism Board (STB) has announced the
appointment of Kershing Goh as regional director of Europe to lead the strategic
planning, business development initiatives, and marketing of Singapore
throughout the region.
Goh’s remit will covers key offices in London, Frankfurt,
and Brussels with a focus on growing the European markets as a key contributor
to Singapore tourism.
Goh will move to London from the role of senior vice president at Future Tourism, based in the US, where she forged close alliances with global
technology and concept bellwethers to identify trends and apply them in the
country’s tourism sector.
Commenting on her appointment, Goh said: “Europe remains
an important region for Singapore, with strong air connectivity coupled with
deep consumer appetite for international travel. It is a privilege to join the
European team at such a time of positive change.
"With incredible new offerings
for both business and leisure, well captured in our new ‘Made in Singapore’
campaign, my focus is to ensure Singapore stays refreshed for those who already
knows us and exceeds expectation for first time visitors.
"Through constant
rejuvenation and innovation, we challenge ourselves to always position
Singapore as the destination of choice in Asia.”
Ms. Goh takes over from the current executive director, Carrie Kwik who will returns to Singapore and will continue with STB in her new role
as executive director, World Expo and Special Projects.
