Live events and experiential experts TRO has bolstered its
new business and marketing team to support the agency’s growth ambitions.
For 2024, the agency is committed to enhancing its offering
in line with the experiential channel’s continued evolution. To support this
commitment, Rob O’Siochain, previously senior client partner, has been promoted
to a newly created head of growth role.
He will be responsible for driving the agency’s
collaboration across the wider Omnicom network. He will utilise his
cross-sector knowledge and experience of integrating large multi-agency teams
to unlock new opportunities.
As part of this remit, he will also continue to support
existing clients and work with department heads to develop the agency’s
offering and evolve best practices. In his new role, O’Siochain will work
closely with TRO’s managing director Andrew Orr and new business and marketing director
Chris Booker.
On his new role, O’Siochain said: “I am hugely appreciative
of Andrew and the leadership team for putting their faith in me with this new
challenge. I look forward to further realising our shared ambition to apply
TRO’s creativity, unique expertise, and passion for experiences to make a
lasting impact for our clients and partners.”
Orr added: “The agency is at a seminal point in its 40-year
history, allowing us to invest with renewed energy thanks to an incredibly
loyal client base and collaborative network partners. Shaping this new remit
for Rob is an important step to achieving our ambitions.”
In addition, TRO has further strengthened its team with the
appointment of Louisa Daley, previously deputy editor at Conference News, to
the position of PR and marketing manager. This hire aims to bring in new
expertise to ensure the agency’s work is expertly amplified and positioned in
the marketplace.
The news follows a successful 2023, where TRO were named
Brand Experience Agency of the Year at The FMBE Awards, as well as winning
various new clients including Under Armour, De’Longhi and Just Eat Takeaway
Global.
