Brand engagement agency, XSEM has strengthened
its team for 2024 with the appointment of Caroline Medcalf to the newly created
role of director of events, while Sarah Symington has been appointed as project
director.
Medcalf, joins XSEM with a wealth of
hospitality and events experience. She said the lure of working with an
internationally-recognised organisation with their base in the North of England
was a huge draw for her. Medcalf has experience in the hotel, events and
conferencing industry, having spent time with both the NYS Group and Paramount
Hotels. More recently, she’s operated as director of venues and events with
Agiito, formerly Capita.
“XSEM
has a fantastic client portfolio and some amazing events in the pipeline so
it’s an exciting time to join the business,” said Meclaf. “I’m raring to get
going and be part of the journey to help the entire team deliver on their
strategic goals.”
Dan
Bardgett, co-founder and managing director of XSEM said: “We’re thrilled to
have someone of Caroline’s stature and standing on board, her extensive
leadership experience, knowledge and reputation precede her. Caroline’s
commitment to the wellbeing of those in the industry fits perfectly with XSEM’s
culture, she’ll be an enormous advocate and champion of our own efforts to
focus on the personal and professional growth of our team.
Meanwhile, Sarah Symington arrives as part of
the agency’s continued growth which has resulted in several new roles being
identified that build on the wider talents of the team. She’s worked closely
with Medcalf in senior events and project management roles at both Agiito and
NYS.
Symington
added: “It’s been an incredible start here. I know their values at XSEM are
underpinned by ‘making people happy’. That goes for their clients as well as
their team members and it’s something I’ve experienced first hand since
arriving.”
