Liz Zutshi, former MD of The Turner Agency, has joined Freshly
Squeezed Events as commercial director.
Ascot-based Freshly Squeezed Events delivers brand,
experiential and incentive events, activations and incentive travel, and is celebrating
its 20th anniversary this year.
Zutshi departed TTA in November 2024 after 18 years, five of which she served as managing director.
Writing on Linkedin, she said: “I’m looking forward to
supporting its founders Kate Anstis and Chris Bartlett and their team of
talented stars in driving this dynamically expanding business forwards.
“Freshly Squeezed Events works with some of the biggest
brands in the world, and its passionate team knows how to deliver unforgettable
experiences — from Brand Activations and Experiential Campaigns to Product
Sampling and Incentive Travel. They handle it all, start to finish and I’m
thrilled to be part of the journey as the agency pushes towards its biggest
business ambitions yet.
“For me, success in our diverse events industry has always been about two
things: people and purpose. It’s built on strong relationships, a motivated
team, and a clear vision for the future.”
She revealed that she’ll be focused on developing team
culture, driving meaningful growth, and enhancing long-term sustainability.
“I feel privileged to play a key role in the next chapter for Freshly Squeezed
Events and make a positive impact along the way,” she said.
