Event communications agency Broadsword has hosted its first B. Inspired event of
2024, inviting senior event, marketing, and communication professionals to
delve into the latest trends and challenges in the global landscape.
Taking place at
Soho House in London, attendees gathered for a morning session
featuring a keynote address by award-winning political journalist
and broadcaster, Steve Richards. Drawing upon his extensive experience,
Richards provided insightful commentary on the forces driving political change
and their implications for businesses worldwide.
Diane Carters, head of commercial development at Broadsword, expressed delight at the
overwhelming positive response from attendees.
She said: "You know you’ve created something special when 100 per cent of the attendees sign up for your next event on the spot. Events and communications
professionals need to be ahead of the curve, and bite-size sessions like this
offer a great opportunity to dive into quite complex topics."
Broadsword's B.
Inspired events series aims to serve as a platform for
industry leaders to stay ahead of emerging trends. You can read more on the
series here.