ICE has rebranded as the International Corporate Events Network, marking what the organisation describes as a major new chapter in its development as a global community for senior in-house event leaders.
The announcement signals a shift in positioning for the group, which began as ICE and has since expanded across three regions.
Founded by Anita Howard, the organisation has grown into an international platform connecting senior corporate event professionals. Under its new name, the International Corporate Events Network plans to broaden its programmes and global footprint, with a continued focus on peer-to-peer intelligence and strategic collaboration.
Howard said: “ICE is, and always will be, about community first. What’s changed is the scale, the ambition, and the responsibility that comes with the platform we’ve built. The International Corporate Events Network is a reflection of who we’ve become, a global alliance of senior corporate event leaders who want to learn from each other, challenge each other, and raise the standard of what our industry delivers."
Alongside the rebrand, the organisation has appointed Ben Goedegebuure, former chief global strategy officer at Maritz, as a non-executive director.
Goedegebuure is expected to support the development of the network’s insight and intelligence framework, drawing on his experience in global event strategy, data-led programmes and enterprise-level engagement.
Howard added: “Ben has been a massive part of shaping who we are as an organisation. He’s got a strategic and creative brain, and an understanding of the world events that we are in right now, and how we, as an organisation, can be best placed to help navigate it. We’re thrilled to have him on our top table.”
The organisation said the move reflects a clearer articulation of its role as a connective layer within the corporate events sector, aiming to break down silos and strengthen knowledge-sharing between senior leaders.
“This isn’t about rebranding for the sake of it,” concluded Howard. “It’s about building something more connected, more intelligent, and more useful for the people who shape this awesome industry.”
