Growth advisory and mergers and acquisitions specialist allpoints has officially launched a new PR and marketing division, strengthening its position as a strategic partner for agencies in the events and creative industries.
The move comes after allpoints secured seven leading clients within just a few months, including INVNT, INCA Productions, Illusion Design & Construct, The Remarkables, and Connect Live. The expansion reflects the company’s ambition to provide end-to-end support for agency leaders, from business growth and M&A to visibility and brand positioning.
“Allpoints seamlessly integrated into our global-to-regional communications strategy, amplifying our presence across EMEA as a high-performance local layer and extension of our global brain,” said Jhonathan Mendez de Leon, vice president of global marketing and communications at INVNT.
“We elevated our external visibility efforts, spotlighting our company’s leadership, client work, hypergrowth, and business impact. Allpoints helped us extend the reach of our brand storytelling and make our culture-shifting work impossible to ignore. The results aren’t just measurable; they’re momentum with memory… the architecture of legacy.”
The new division is headed by Megan Johnstone-Mackie, allpoints’ PR and marketing lead, supported by PR and strategy expert Saffron Sumner. With a track record in high-impact communications, award-winning campaigns, and media strategy, Johnstone-Mackie is focused on helping agencies build authority, credibility, and influence in a competitive marketplace.
She said: “Direct sales are harder than ever, buyers are more
selective, decision-making is slower, and traditional routes to market are
saturated. That’s why PR is no longer optional; it’s essential. Agencies can’t
just rely on a few announcements or hope their work speaks for itself. PR and marketing today is about building authority, credibility, and influence,
consistently showing up in the right places with the right point of view. When
done well, it opens doors long before an RFP is even written, creating trust
and visibility that makes every new business conversation easier.”
Founded by Max Fellows, allpoints has earned a reputation as a trusted advisor for agencies, suppliers, venues, and brands navigating growth, M&A, and leadership transitions. A TED speaker and co-founder of the ELEVATE mentoring programme, Fellows has been widely featured in media including TED, BBC, Sky News, and the Financial Times.
“As I’ve often said, ownership and leadership in any
business can be a lonely place,” said Fellows. “By evolving into PR and marketing, allpoints now offers an end-to-end suite of services to help support
leaders and drive visibility, engagement, and meaningful growth. Partnering
with The Remarkables, INVNT, INCA Productions, Illusion Design & Construct,
and Connect Live marks the perfect alignment of strategic vision and creative
execution, delivering not just brand fame but genuine engagement with new audiences,
and helping fill the growing gap in sales.”
For more information, visit www.fromallpoints.co.uk
