Experiential
agency Identity says it is expanding its operations across the U.S. after successfully
delivering major experiences for Red Bull, Meta, TikTok and Salesforce.
The agency
said it would be supporting growth by investing in teams at its New York and
California offices. The announcement comes with the appointments of Megan
Athanas as client director and James Howitt as VP.
Identity
recently delivered The
Red Bull Winter Edition with Olympic champion Lindsay Vonn, engaging
more than 7,000 skiers with a handcrafted alpine newsstand installation and capturing
content for a forthcoming national campaign.
James Howitt, VP client experience, Identity, said: “Our
work with Red Bull reflects what makes Identity different, as we consider what
success looks like for our clients and their audience. We’re excited to build
on this and bring even more of our expertise directly to clients across the U.S.”
Identity said it had delivered a ‘portfolio of
world-leading U.S. experiences in 2025’ including TikTok at the Met Gala, an evolution
of Meta’s Burlingame Executive Briefing Centre and 25 networking experiences
for software company Salesforce.
Athanas said: “Clients want bold thinking backed by
flawless delivery, alongside a team that brings energy and
personality to every project.
Our expanded U.S. operation ensures we can deliver exactly that, at a scale and consistency
that matches the ambitions of the brands we work with.”
