Paris-born creative and experiential agency MNSTR is opening
an office in London as it ramps up international expansion plans.
The new operation will be based at Project Worldwide’s EMEA hub
in Great Suffolk Street in London’s SE1 and led by new executive director Kate
Maidment.
Maidment, who has over a decade’s experience working with
brands including Nike, Rolls-Royce Motor Cars, Jaguar Land Rover, BMW, and The
LEGO Group, will report to MNSTR founder and managing director of Project EMEA,
Lionel Curt.
Since it was founded in 2010, MNSTR has established itself
as a leading integrated creative agency delivering brand communications across
digital, social, influence and branding for the fashion, luxury and
entertainment sectors.
The agency launches in the UK with a growing roster of new
partnerships, including The LEGO Group and Genesis Motor Racing, while
continuing to service MNSTR’s international client portfolio, which includes Netflix,
Adidas, Disney+, Kith, and Guerlain.
Curt said being based at Project Worldwide which already has
130 people working out of its London hub, would help MNSTR ‘bring together the
agility of an independent agency with the scale and delivery capabilities of a
global network’.
“Establishing MNSTR in the UK allows us to bring that model
to market immediately, supporting ambitious brands at scale, while preserving
the distinctive personality and creative ambition that define our work.”
Maidment said she was excited to join MNSTR at this stage of
international expansion.
“The UK launch is not about starting from zero, but about
accelerating momentum, building on strong client relationships, new wins, and
the depth of the Project Worldwide network.”
