Kru Live, the live engagement agency, has been
appointed preferred staffing partner for Outernet, the most visited
cultural destination in the UK. Kru Live brand ambassadors will support brand
activations across the entertainment district in the heart of central
London.
“We are delighted to be appointed Outernet’s brand experience staffing
partner for the next three years. Outernet is more than a venue, it’s a place
where people feel present, something which is increasingly precious in today’s
fast-moving world. Together we will bring brands and audiences closer than
ever,” said SJ Benham, CEO, Kru Live.
Outernet is home to Europe’s largest and most advanced digital
screens. The district blends outdoor media with interactive,
experiential marketing, enabling brand storytelling at epic scale. Through its
LED screen canvas and 360-degree environment, Outernet offers
story-telling formats that reach audiences
on a huge scale.
Rowena Maddock, director, events & experiential at Outernet London, said: “We’re proud to announce
Outernet’s partnership with Kru Live. Their exceptional staffing talent powers
unforgettable experiences for our 80m annual audience and world class brand
clients. Truly the best in the business.”
The three-year partnership will see Kru Live provide specialist brand
experience teams to activate campaigns across Outernet’s experiential, digital
out-of-home and broadcast environments, ensuring seamless delivery and
measurable impact for brand partners.
