Event agency Live Group is celebrating its 50th anniversary.
And to mark its half-century, the agency is doubling down on
its mission to reimagine the future of events: smarter, more inclusive, more
personalised, and more powerful than ever before.
“Innovation is in our DNA,” said Toby Lewis, CEO. “Fifty
years in, we’re still challenging the status quo—and we’re just getting
started. With its unique fusion of creativity, technology, and deep human
insight, Live Group continues to lead the way—setting a new standard for what’s
possible in the world of events.”
Founded in 1975 and headquartered in London, Live Group’s work includes orchestrating high-security
conferences for the UK government, crafting global partner roadshows, and
delivering bespoke experiences for some of the world’s most respected
organisations.
“We don’t just support our clients—we elevate them,” said
Stephen D. Pickett, global managing director. “What sets Live Group apart is
our relentless pursuit of excellence, our obsession with innovation, and our
unwavering focus on creating impact.”
At the heart of this innovation is CEO Toby Lewis, whose
personal experiences as an introvert at traditional events inspired a rethink
of how audiences connect. His vision led to Envoku - an event management system
that blends intelligent personalisation, curated content, and smart networking
tools. Hailed by the agency as ‘Netflix meets events’, Envoku aims to provide an
immersive, audience-first platform that delivers relevance and ROI.
When the COVID-19 pandemic upended the events world, Live
Group embraced the digital revolution, proving that virtual events could spark
deeper engagement, wider reach, and lasting impact.
This spirit of reinvention continues today with AudienceDNA, Live Group’s
proprietary tool that tailors event experiences to each individual’s
preferences, behaviours, and needs – aiming to turn passive attendees into
active participants.
