UK creative
event agency OrangeDoor has merged with US-based corporate event production
company Unbridled, creating a transatlantic business with a 234-strong team.
The two companies
said the move created ‘a union of dynamism, innovation, and operational
capabilities’ and would increase scope for expansion into new territories,
including Asia and the Middle East.
The merger
will also see the two companies scale their sector expertise and collaborate on
international project delivery.
Elizabeth
Heron CEO and founder of OrangeDoor, which will now be known as OrangeDoor, an
Unbridled company, said the merger was ‘more than a business transaction’.
“Together
we’ll be unlocking opportunities and bringing a greater sense of responsibility
into large scale events. Creativity and innovation have been our watchwords
over the last 25 years. Now, combined with extensive stateside production and
performance expertise, we’re set to deliver even greater impact and outcomes
for our clients and their events.”
Stan
Bullis, founder and president of Unbridled, said: "For 25 years, our
companies operated across the Atlantic as kindred spirits, yet as separate
commercial entities. This merger grew out of a long-standing professional
relationship and mutual respect.
“After
meeting with Elizabeth, it became clear that, despite being thousands of miles
apart, we share a parallel outlook on values, ambition, and belief in people.
Our new partnership reflects a common belief Elizabeth and I share, that our
work and events can be a catalyst for positive change”.
