Sleek Events has announced the appointment of Josie Klafkowska as its first chief marketing officer, joining the board and senior leadership team as the organisation
enters its next phase of growth.
The hire follows a period of rapid momentum for
Sleek, which has more than doubled in size since 2021, featuring in The Sunday
Times list of fastest-growing private companies this year at number 21 and in
the Business Leader Growth500 List. The organisation is on track to achieve £50
million in revenue by 2026/27, underpinned by strong
ongoing partnerships with major clients such as Adobe, Amazon Web Services,
Bentley, and SLB.
Klafkowska joins Sleek from WPP global advertising
network, VML, where she most recently served as global partner marketing director, driving ecosystem growth alongside technology vendors such as Adobe,
Salesforce, Shopify and Stripe. Her 20-year career spans advertising, martech,
and experiential marketing, during which she has held various leadership roles
across global networks and independent agencies.
Sleek Events founder and CEO Jennifer Davidson said: “Josie’s arrival marks a real milestone for us.
We’ve been growing fast with 80 per cent of our projects coming from repeat clients and
word of mouth, but now we’re focused on doing it in a more structured,
strategic way. It’s taken us a year to find the right person for this role - someone who understands how to tell our story and bring our vision to life.
“Josie brings extensive experience working with many of the tech organisations
that are part of our client base, which will be invaluable as we continue to scale.
I’m incredibly proud that, while so many businesses are consolidating or
cutting back, we’re continuing to invest in our people and our future.”
The appointment comes at a time of evolution and
opportunity across the events and experiential industry. While the market
continues to adjust following a wave of mergers, acquisitions and
restructuring, global forecasts predict significant growth in the years
ahead.
Klafkowska added: “What Jennifer and the team have built at Sleek is
rare - a company that has managed to grow at pace without losing its culture or
purpose. It’s this tight focus on ‘growth without compromise’ that attracted me
to Sleek and it’s what keeps clients coming back.
“Businesses are seeing the
tremendous ROI that live events bring to their strategic marketing mix,
creating unparalleled opportunities for networking, knowledge transfer,
ecosystem development and business growth. I’m excited to help shape the next
phase of the Sleek story, strengthening how we connect with clients and working
with them to achieve great outcomes through live events.”
With Klafkowska’s appointment, Sleek will continue to
enhance its marketing and client development functions and explore strategic
international opportunities for future growth.
