Brand
experience agency Strata has hailed the appointment of John Farrell as non-executive chairman as a 'significant moment' for the company.
The appointment follows a strategic minority investment from Ethos
Partners and is aimed at accelerating Strata’s expansion, innovation and
integrated service proposition across the sector.
Simon Hambley, group CEO of
Strata, said: “This is a significant moment for Strata.
John’s experience and industry gravitas will be vital in supporting us on the
next stage of our growth journey, which we are ambitious to continue. John
brings an incredible depth of sector expertise that will
strengthen our leadership and help us deliver even greater value for our
clients. He has already taken a proactive approach to understanding the
business and shaping the thinking behind our next major strategic initiatives.”
Selected in partnership
with Ethos Partners, Farrell is a respected figure in the advertising, marketing
services, digital, media and brand experience world with a track record of assisting companies with their growth agenda and creating
associated shareholder value. His experience includes senior
roles at Huntsworth, Oliver, Feed, as well as the successful $175m exit of
programmatic media company Blis to T-Mobile.
Farrell said: “I am thrilled to take on the role of chairman at Strata at such a pivotal time in the company's evolution. Strata's
impressive growth and strategic acquisitions, such as On Event Production Co.,
Trinity Event Solutions, and Element London, have solidified its position as a
leader in the integrated events and brand experiences industry. I look forward
to working with the talented team at Strata to build on this momentum, ensuring
we continue to deliver exceptional experiences for our clients.”
“John’s appointment is another
important step in building a stronger, more strategic Strata,” Hambley
concluded. “As we continue to grow, we’re focused on scaling our capabilities
and delivering even greater value to clients across every touchpoint.”
