VeSpace has announced the official launch of the VESPACE INTERNATIONAL PORTFOLIO (VIP),
marking a major strategic evolution for the organisation and its collection of
event and experience brands.
Transitioning to a
unified master-brand approach, veSpace introduces a new group brand identity
that brings all member brands together under one powerful and cohesive
umbrella. The VIP identity will be rolled out externally, enhancing
brand recognition and reinforcing the strength of the collective.
The mission statement for VIP reads: “VESPACE INTERNATIONAL PORTFOLIO is a collection of
related brands, focused on delivering bespoke services within the events
sector, to specific customer markets, each with a different flavour and style.”
The VESPACE
INTERNATIONAL PORTFOLIO includes:
- veSpace: providing corporate event services to the professional services sector, construction, and technology
- Chilled
Agency: providing full-service brand activations, creative events and
placemaking across UK real estate, retail and luxury brands
- Noble
Events: providing exceptional global event experiences for
automotive clients and prestigious brands
- We Love
This: providing creative event production services across brand experience, press, influencer and corporate events to fashion, retail, health and beauty
and FMCG brands
- Media
Mirror: providing content, media, creative services and
production to all sectors
“Moving to a master-brand
strategy reflects our growth and global ambition,” said Chris Parnham, chief strategy officer. “THE VESPACE INTERNATIONAL PORTFOLIO strengthens our
identity, highlights our shared values, and positions us as a connected network
of trusted sister brands and friends working together.”
For more
information, visit https://vespaceinternationalportfolio.co.uk.
