US engagement solutions business ITA Group has acquired UK
event management agency C2events in a strategic move to help grow the business’s
presence in Europe.
The move will also give C2events – a specialist in the
healthcare and pharmaceutical sectors – access to ITA Group’s event technology and attendee engagement tools and provide
it with a global platform for growth.
Founded in
2004 and based in Wakefield, West Yorkshire, C2events employs 40 people and has
managed events in 20 countries and 37 cities across Africa, Asia, Europe, Latin
America, the Middle East, and the United States.
Mark Saxby,
executive director, C2events, said: “Four of our five largest clients are
US-based, and we’ve always aspired to have an operation in the US. When ITA
approached us, the benefits were clear.
“ITA
Group’s commitment to innovation and employee ownership aligns perfectly with
our culture and vision for the future.”
Under the acquisition C2events teams will remain serving their
existing client base while team members will become part of ITA Group’s employee-ownership
culture.
ITA Group, which is headquartered in Des Moines, Iowa, employs 1,200 people
worldwide and supports clients in more than 120 countries, including
from its existing UK offices in London and Ipswich.
Its
solutions include employee and customer engagement programs, incentive travel,
event marketing, market research, and learning and development initiatives.
Brent
Vander Waal, CEO, ITA Group, said: “C2events is an exceptional organisation
that shares our commitment to service excellence and ownership culture.
Together, we’ll provide clients across Europe with direct, in-region support
and best-in-class solutions.”
The European expansion builds on ITA Group’s recent global
growth initiatives, including the acquisitions of NKD in London in 2022, HTK in
Ipswich in 2023 and Performance Incentives in Sydney in 2024.
More recently it acquired Daymakers, a live and digital
event experiences specialist based in Utrecht, Netherlands.
