asembl.group has expanded its presence in Australia with a new operation in Melbourne.
The business, which is comprised of nine independent event agencies under one collaborative framework, said the move coincided with Australia entering what the industry is calling 'a golden decade of major events'.
The Melbourne operation will be led by partnerships manager Mike Linford and will increase its Australian footprint alongside The Park, its brand experience agency partner located in Sydney.
Gavin Farley, CEO,asembl.group, said: “Expanding further into Australia marks a significant milestone in asembl.group’s global journey. The nation represents a dynamic and growing market for world-class event experiences and Melbourne, with its vibrant culture and thriving business community, is the perfect launchpad.
"This move strengthens our ability to support clients internationally with a truly connected, full-service offer and is a clear signal of where the group is heading next.”
asembl.group is present in seven UK locations and six international markets. Since launching 18 months ago the company has delivered more than 300 events in 35 countries, turning over £40m.
