Event agency emc3 has announced the launch of the emc3
Collective, a new umbrella group uniting specialist agencies with shared values
and creative ambition.
The move coincides with the strategic acquisition of Boston
Experiential Group (BEG), a US-based consumer experiential agency.
The Collective brings together:
- emc3 – global B2B events specialists
- BEG – B2C experiential and activation agency
- From Now – sustainability consultancy focused on ESG and
purpose-led strategy
“The emc3 Collective represents the next chapter of our
journey, bringing together bold, creative, and values-led agencies that can
scale with intention,” said Alistair Graham, CEO of the emc3 Collective. “With
BEG coming on board, we’re expanding our reach, diversifying our offering, and
laying the foundations for future growth.”
BEG, founded by Sophia D’Angelo, has worked with brands
including P&G, Meta, Fever-Tree, Samuel Adams and Welch’s. Sophia remains managing
director and joins the Collective’s senior leadership team, reporting to global
MD Lee-Anne Caldwell.
“From the outset, it was clear that we shared the same
energy, ambition, and people-first approach,” said D’Angelo. “The emc3
Collective gives us the platform to keep doing what we do best, with the added
benefit of scale, support, and a shared vision for what’s next.”
The launch follows a period of rapid growth for emc3, which
has achieved B Corp certification, secured the King’s Award for Enterprise,
acquired From Now, and expanded its US footprint with the relocation of CSO Dan
Curtis to New York.
“This is just the beginning,” added Curtis. “With the
acquisition of BEG, we’re excited to operate in the B2C space. The emc3
Collective brings bold, values-led agencies together, and we’re actively
exploring further acquisitions to expand our capabilities for our clients
around the world.”
