Katie
Whatley has joined event technology platform FFAIR as its new chief marketing officer.
A familiar face in the sector, Whatley is best known for her experience as an event marketer having spent the last 10 years bridging the gap between organiser and supplier by supporting event technology and service businesses.
Exhibitor management platform FFAIR was founded in 2019 by Showplans founder Adam Jones, who said: “I am delighted with the
appointment of Katie Whatley at FFAIR. Having known Katie for almost a decade,
I can confidently say that she is a professional of exceptional calibre, and it
is with the utmost respect and enthusiasm that we welcome her to our team.
“Katie's
profound knowledge of the event-tech landscape is unparalleled, and her
strategic insights into the world of exhibitions make her a significant asset
to FFAIR. We are confident that her wealth of experience and innovative mindset
will contribute greatly to our continued growth and success.
“This
appointment underscores our commitment to providing the best possible solutions
in the events industry. We look forward to leveraging Katie's expertise as we
continue to enhance FFAIR's position as a leader in exhibitor management.
Welcome aboard, Katie!”
Whatley added: “Having started my career supporting exhibitors via the customer support team at RX 20 years ago, it feels like I’ve come full circle in joining
a business whose goal is to improve the exhibition experience for exhibiting
companies and exhibition organisers.
“I’m looking forward to being part of
FFAIR. The technology and the team are fully aligned with my goals in establishing
a better exhibiting experience for all. If we can make the technical delivery
smoother, more straightforward, and simpler for the exhibition ecosystem, we
can get back to doing what we do best - creating amazing events that serve
communities and bring people together.”
