Yorkshire founded brand engagement agency, XSEM,
has appointed Nick Burrows as head of experiential to enhance its service
offering.
Although based in Yorkshire for 20 years, Burrows spent more than a decade at London based TRO as client service and marketing board
director, where he led on strategy, project management and client relations for
experiential clients.
Having worked previously with the likes of
Guinness, Johnnie Walker, Google and Nike, Nick is passionate about bringing
brands to life by offering strategic direction and consultation. He said: "I'm
more obsessed with why brands are trying to create experiences first, rather
than the how and what. That comes more naturally when you understand the why."
