Opinion

changing mind

September 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More

eiffel tower olympics

August 12, 2024Tom Cruise brings the wow factor at Paris 2024 closing ceremonyThe Paris Olympics drew to a close on Sunday (11 August) after two weeks of thrills, spills and bellyaches with a closing ceremony with a lot riding on it.

sledge connect employee

July 22, 2024The rise of connected employee-led experiences - and how to deliver themBecca Shanks, creative services director at Sledge, on crafting events that truly put people front and centre.

redundo holly

July 19, 2024Bitesize Friday: 'Is AI causing redundancies?'This bitesize clip from episode 3 of The Meeting Room looks at the efficacy and ethics of using AI in the workplace - is AI causing redundancies?

'Eventprofs aren’t doing enough to reduce emissions from audience travel'

July 16, 2024'Eventprofs aren’t doing enough to reduce emissions from audience travel'Ben Quarrell of Sustainability Simplified reveals his top tips on how to measure and reduce audience travel emissions

'Use inclusive content strategies to cut through digital noise', Strata event hears

July 11, 2024'Use inclusive content strategies to cut through digital noise', Strata event hearsEvent and marketing professionals must create content that cuts through the digital noise and goes beyond demographics, according to an exclusive insights event hosted by brand experience agency Strata at Sea Containers London.

Houses of parlaiment

July 5, 2024'The election results signify hope' - eventprofs react to Labour landslideEventprofs from across the industry share their thoughts on what the incoming Labour government could mean for the sector.

Michael Hirst

July 5, 2024Sector set for 'significant' role in new government’s policy agenda - HirstMichael Hirst OBE, chair, UKEVENTS working group for advocacy and government relations, explains how the industry is poised to play a significant role in the new government’s policy agenda...

Is B2B dead?

June 18, 2024Is B2B dead?Louisa O’Connor, MD at brand experience agency Seen Presents, says B2B planners need to use the principles of designing a B2C experience.

What do the party manifestos do for the events sector?

June 17, 2024What do the party manifestos do for the events sector?The Business of Events reviews the three major parties' manifestos - from an eventprof's perspective.

Why every event needs an aura

May 20, 2024Why every event needs an auraFreelance creative director Robert Dunsmore on why every successful event needs an an intangible energy, an invisible halo of a living thing”Show More

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