Experts

eiccwellbeing

October 9, 2026Wellbeing is more than a Mental Health Awareness DayAs the events industry marks World Mental Health Day, the EICC's Devin Flesch argues that supporting employees means going beyond awareness campaigns to build practical, lasting support into workplace culture.Read More

identity cannes lions

May 8, 2026Why Cannes Lions isn’t about the spectacle - it’s about creating space for serendipityAs brands get ready to descend on the Croisette for Cannes Lions next month, Sophie Hulf, strategy director at Identity, argues the real value lies not in the biggest activation or loudest pitch, but in designing experiences that spark unexpected conversations, meaningful connections and long-term relationships.

meetings and events network men

April 24, 2026MEN launches to offer confidential support for men in eventsMEN - Meetings & Event Network - is a new initiative for men in the events industry, providing a confidential, professionally supported space for open conversation about work and life without judgment.

asemblgggg

April 24, 2026“Sit down and listen is dead”: asembl.group on the future of eventsThe old model of events is being replaced by a more dynamic, community-led approach, where attendees don’t just consume content, but shape it. M&IT editor Paul Harvey sat down with asembl.group's Gavin Farley and Mark Scales to hear why.

margaret reeves reftech

April 22, 2026Friction at the front door? That’s the last place you want itIn response to M&IT's recent piece on friction-maxxing, Reftech MD Margaret Reeves tells us why we got it wrong: there are some parts of events where it never pays to add tension...

footfall crazy

April 13, 2026Stop measuring footfall! 5 metrics that prove live events drive real revenueTurnover, not turnstiles: why total attendance is no longer a valid KPI for a B2B conference or a high-end brand activation in 2026.

experimental events

April 7, 2026Why the most regulated sectors are becoming more experimental with eventsAs AI accelerates change and attention spans shrink, even the most tightly regulated industries are rethinking how they engage audiences, says Michael Wyrley-Birch, Strata president and group managing director, growth and strategy.

redundacny resignations

March 27, 2026Now come the redundancies and resignations...Q1 2026 reveals the industry dealing with the real consequences of last year’s mergers, a spike in resignations, the limits of DIY hiring and a growing demand for sales and client services professionals, according to senior recruitment specialist Robert Kenward.

AI, venues, and collective intelligence: why we need to press pause

March 16, 2026AI, venues, and collective intelligence: why we need to press pauseThomas Mauch on the dangers of rushing to use external AI applications without a thoughtful, shared strategy.

agency parenting

March 10, 2026What no one tells you about agency life and parentingLindsay Neyjahr, client experience director, EMEA, at Identity on the logistics of keeping two small humans alive, on time, fed, and vaguely happy, while also showing up fully for a career you love.

conference care md

March 2, 2026Rolling with the times: Conference Care on AI, events, and industry shiftsConference Care MD Andrew Deakin sat down with M&IT to share how AI, sustainability, and shifting client behaviour are shaping the future.Show More

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