Agencies

BMW PGA activation turns fans into live focus group

November 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More

worldspan proj sunflower

November 19, 2025Worldspan wins award for project helping 7,000 refugees towards workWorldspan won the PMI Social Impact Award for Project Sunflower, which aided 7,000 refugees in job placement across six European cities.

Georgina Burrows head of strategy at Cheerful Twentyfirst

November 14, 2025'Not all attention is created equally': Cheerful Twentyfirst unveils attention white paperGOLDFISH. GOOSE. DINOSAUR - The Art of Attention discusses how brands can effectively capture and maintain audience attention.

dale parmenter 45

November 10, 2025'Agencies have to be incredibly resilient right now': Dale Parmenter on 45 years of DRPGDRPG founder and CEO Dale Parmenter on the constantly evolving industry, his cautious optimism around AI, and why giving back is central to his business philosophy.

Jules France and Marie Moss

Combining expertise: Jules France and Marie Moss introduce Phoenix I.C.E.Jules France and Marie Moss have launched Phoenix I.C.E., a new event booking and venue finding service, combining their extensive event planning expertise to elevate event delivery standards globally.

collaboration

The power of many: how collective intelligence is shaping the future of eventsBreaking down silos

November 5, 2025Identity unveils new strategic direction for the ‘Golden Age of Experience’Identity has launched a new strategic direction and brand identity, focusing on global growth and innovation, after integrating with Smyle.

Lemon Lane ESG Charter

November 4, 2025Lemon Lane launches ESG charterLemon Lane has launched an ESG charter called The People and Planet Plan, outlining commitments and goals for sustainability, social, and governance aspects until 2030, including reaching net zero by 2050 and achieving zero waste to landfill by 2030.

cost pressures

November 4, 2025Cost pressures causing price hikes and workforce reductions, says MIAPrice rises and reduced workforces show the sector is at a "critical juncture", according to MIA chief executive Shonali Devereaux.

michael gietzenfff

November 3, 2025A new Identity for a new era: Michael Gietzen on the golden age of experienceIdentity CEO Michael Gietzen reveals why now is the time for optimism, innovation and experience-led growth.

budget squeeze

October 30, 2025UK planners face ‘budget squeeze’ in 2026, warns BCD M&E’s Helen McCabeBCD Meetings & Events' report warns UK planners of budget constraints in 2026, with rising supplier costs and economic challenges expected.Show More

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