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Strategy
July 13, 2026
"We're redesigning WTM around visitors, not floorplans"
World Travel Market London event director Chris Carter-Chapman says the future of large-scale events isn’t about adding endless new features. It's about helping attendees navigate increasingly complex shows on their own terms.
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June 7, 2023
Seniority vs expertise: Who should attend an event?
We know that one size doesn’t fit all, so that's why event attendance requires a bespoke approach, explains Emma Robson, head of events at Ingenuity...
May 30, 2023
A recipe for successful summer parties
Jessica Carter-Barnes, head curator at Camm & Hooper, provides her top tips for ensuring a showstopping summer party that even the host can enjoy.
May 23, 2023
Sustainability: Helping event planners take responsibility
A new initiative by the Events Industry Council (EIC) and the In-House Corporate Event Community (ICE) aims to help event professionals take personal responsibility for driving sustainability action.
May 22, 2023
Meet in Wales incentivises greener events through funding
Meet in Wales, Wales’ official destination representation organisation, has announced a series of initiatives, including a new incentive fund for green events, which aim to attract green-leaning businesses and events.
May 19, 2023
The long read: "Everyone deserves to feel safe"
Tim Mousseau's research highlights that above all else, people crave safety. So how can we create safe events that welcome all voices and identities?
May 17, 2023
Clash of the titans: physical vs digital
Event strategist Nicola Kastner considers the physical versus digital event conundrum.
April 27, 2023
The Business of Events partners with ICC Wales to help deliver policy initiatives
"The Business of Events provides an excellent platform for leaders to convene and discuss critical issues, solutions, and best practices." - Ian Edwards, ICC Wales CEO.
April 20, 2023
Final days of voting for M&IT Awards 2023
You have until Friday 28 April to cast your votes in this year's M&IT Awards - and celebrate the suppliers that you think deserve to be recognised.
April 19, 2023
'If you’re not evolving, then you’re not learning.'
Jonathan Izzard, strategy director of b2b experiential agency Wonder, delves into three key themes that are driving events, from gamification to generosity...
April 4, 2023
Science Museum commits to sustainability through isla membership
The Science Museum in South Kensington has become a member of independent events industry sustainability body isla.
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