Analysis News

changing mind

September 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More

Houses of parlaiment

February 10, 2026Crumbling Parliament, spiralling costs – why the events industry could end up paying the priceAfter more than a decade of debate around its refurbishment, the Palace of Westminster is still unsafe, still unaffordable - and still without a plan. For the events industry, the consequences could last a generation.

tms day one 25

February 9, 2026What if we’re measuring the wrong things?Ross Barker, vice president of sales EMEA at Northstar Meetings Group, argues it’s time to rethink what success really looks like.

consultant ness

January 29, 2026The talent shift: why corporate event professionals are choosing consultingA growing number of experienced corporate event professionals are stepping away from in-house roles - not to leave the industry, but to reshape how they work. Event consultant and author Ness Heckscher explores what’s driving the move to consulting.

January 27, 2026The end of X? What the platform’s unravelling means for event professionalsFrom AI abuse scandals to collapsing trust, Elon Musk’s X is no longer just “controversial” - it may be fundamentally broken. And that matters for meetings, events and destination marketers, says Paul Harvey.

vimeo jack morton

January 22, 2026Marketing powerhouse emerges as Impact XM and Jack Morton mergeImpact XM and Jack Morton are merging to form a major experiential marketing agency under the Jack Morton name, comprising over 1,000 specialists and spanning 20 global offices.

three months to plan

January 15, 2026Why agencies are specialising again - plus four more trends you can't ignoreThe 9-5, four-to-five-days-in-the-office debate will finally move on

gen z madness

January 12, 2026Gen Z isn’t changing the rules - the rules are already brokenGen Z isn’t trying to disrupt the workplace - it’s responding to a world that’s already changed, says Freya Foster, senior project executive at Principal Global Events.

traitorsggg

January 7, 2026The Traitors lesson: why small format tweaks make a big impactAs The Traitors returns with a subtle but effective format change, it highlights a familiar challenge for event planners: how to keep proven events feeling fresh, engaging and relevant without losing what made them work in the first place.

david tremmill and louisa watson

November 27, 2025Budget divides sector as leaders call for clarity, investment and reformKey figures from across the UK events, hospitality and meetings sectors give their verdict on chancellor Rachel Reeves’ autumn budget.

ba biz trav

November 11, 2025Is working from home to blame for falling business travel? I doubt itBritish Airways’ parent IAG has blamed the UK’s work-from-home culture for a slump in business travel - but is that really the reason corporate bookings are lagging?Show More

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